My name is Bárbara Santos and I am a human potential catalyst.
An approach grounded in Systemic Awareness and Regenerative Leadership.
22 years growing people and businesses
I have 22 years of professional experience in the corporate world as a strategist, marketer, communicator, team leader, university professor, trainer, coach, and business mentor. I have helped structure and grow businesses through effective communication and creativity.
I have worked with and grown major national and international brands such as Red Bull, IKEA, OK! Teleseguro, Casino Estoril e Lisboa, L'Oréal and Banco BIG, among others.
Today I combine this experience with Human Development, using a Systemic approach and drawing on the principles of Regenerative Leadership. I help unlock unconscious patterns that impact personal and professional success.
- 22
- Years of corporate experience
- 6
- years working with leadership
- +1000
- impacted people
My pillars
- KnowledgeYears of working with major national and international brands, across very different sectors, show up in the sessions and projects I run, as a broad view of the market.
- Analysis"If you don't know where you're going, any road will do." Analysing actions, behaviours and words is crucial. There are invisible patterns and blocks that can only be resolved once they are brought into awareness.
- StrategyStrategy is the foundation of structured, consistent action. I combine Human Development with market insight, trends, Sustainability and Communication to build the right strategy for each situation.
- ImplementationA plan for change has to be phased, with a concrete timeline. A strategy without effective implementation is just a wish, which is why ongoing support is essential.
- TrainingEveryone has the capacity to grow themselves and their business, given the right support and the right tools to work with.
How I transform a situation?
To raise human awareness and drive the transformation and development of people and businesses.
Analysis
Understanding the situation, the person or the business in depth.
Action plan
Mapping out the path and the priorities for change.
Map & timeline
Designing the journey with concrete milestones and deadlines.
Implementation
Putting the transformation into practice, step by step.
Follow-up
Supporting, adjusting and consolidating the results.
Continuous learning
- Degree in Communication Design
- Specialization in Strategy and Digital Marketing
- International Coaching Certification
- Certified Trainer (CAP)
- Postgraduate degree in Sustainability
- Systemic Awareness and Integrative Mental Health
- Family Constellations and Systemic Awareness
I spent twenty years growing brands. Now I help people do the same.
Shall we work together?
If it feels like the moment to slow down, find clarity and lead more consciously, I'd love to meet you.